An Apple Walks Into An Event, and Helps Out the Food Bank…

“When Alberta Beer Festivals set out to build The MASHING Calgary as their new fall beer/spirit/cider sampling event, one of our main goals was to celebrate this amazing community we are a part of,” says Mark Kondrat, CEO of ABF. “When Uncommon Cider approached us about being a part of their 2nd annual Uncommon Fruit Drive, we were thrilled just to be a part of their amazing initiative.”

If you haven’t heard about the fruit drive – it basically comes down to this: Uncommon Cider is asking anyone coming to the event to bring tree fruit (apples, crab apples, pears, and berries) to donate. Once all the fruit has been collected, it will be pressed into juice and then ferment it into the delicious YYC Cider to help support the Calgary Food Bank. If you’re looking for more information about this fantastic project, you can check it out at www.uncommoncider.com or email their team at hello@uncommoncider.com

https://www.cbc.ca/news/canada/calgary/calgary-uncommon-cider-fruit-drive-1.4799281

So what is The Mashing’ where you’ll be collecting fruit?

ABF has evolved the concept of the ‘Sampling Event’ so you can live deeper and satisfy your cravings for all things new! The MASHING (the common process used in brewing, distilling, and cider making) celebrates community by bringing together the best craft distilleries, breweries, restaurants and entertainment in a unique space for a tasting event unlike any other in the world!

As you enter ‘The MASHING’ Calgary, you’ll feel the same energy and excitement you get when you travel somewhere amazing for the first time. Around every corner, tantalizing sensations that allow you to:

• Sip and savour craft spirits, craft beer, craft cider and delicious food from amazing breweries, distilleries, cideries and eateries!
• Hear the incredible sounds of David Bradford on the Bassbus main stage and then listen to DJ Rusty Meeks, David Humphrey and Cousin Flamingo’s Record Party hosted by the Dandy Brewing Company as you explore the different areas inside!
• Watch Cirque de la Nuit perform an amazing 7 min Gatsby inspired duo Cirque content piece called Femme Fatale, which features theatrics and storyline, dance, acrobatics, multi LED hoop spinning and acrobatic pole aerials!
• Help the Food Bank by bringing apples to the event – Uncommon Cider is collecting apples to make a cider which, when sold, will fundraise for those in need. Just drop the apples off when you arrive then enjoy the event!
• Enjoy movies on a giant screen from Fresh Air Cinema!
• Tap in to our Cask stage featuring one of a kind beers you won’t find anywhere else on earth!
• Connect with this amazing community as we all come together over incredible food and beverage to celebrate all the things we believe in!
• Support two amazing charities – AAFS and Kids Up Front!
• Become a star or take that amazing shot and share it on the photo wall hosted by the Camera Store!
• Experience a sampling event like no other in the world – and feel the excitement of travel right here in your own city!

That’s what ABF wants to do for you in a small way with The MASHING Calgary. We want you to experience the sensation of immersing yourself in something new and different – to make you feel as if you have traveled somewhere incredible, so that you can live deeper and tell better stories.

What else do I need to know?

It can snow any month of the year in Calgary, including September! It is with all this Calgary weather in mind that we announce that Calgary’s ultimate beer and spirit sampling experience is headed indoors this weekend! The MASHING Calgary was initially going to be an indoor/outdoor festival, but with weather people calling for snow, Alberta Beer Festivals decided to move everything inside the Grandstand on Stampede Park where the event is being held. “We initially wanted the event to be part outdoors to give it a different vibe from our spring events,” says Craig Sorrette, Director of Exhibitor Happiness and Team Morale for ABF. “Funny thing happened when we decided to move the MASHING indoors – we discovered that we had such a wide variety of incredible entertainment, not to mention a huge selection of craft beers, spirits, ciders and food – this event has taken on an amazing and distinct energy of its own.”

The MASHING – Calgary – September 21 & 22, 2018 @ Stampede Grandstand

Get tickets now at: https://www.showpass.com/2018-the-mashing-calgary-2/ (use promo code MASH25 to save 25% now!)

Keep up to date with everything happening in the Alberta beer community by following us on Facebook, Twitter, or Instagram @ABBeerfestivals and use #mashingyyc