By: Bill Robinson On: February 03, 2017 In: Beer News, Contests Comments: 0

For centuries, scientists believed humans were only able to evolve due to their ability to label things. Where would cave-people have been if they weren’t able to label fire as hot and dangerous? For that matter, where would we be if we be had we not been able to finally label ‘that’ crazy ex as hot and dangerous? (Note – if you are thinking, ‘I haven’t labeled an ex that way’, you might be with that person right now – just saying….) Whether it’s flames or that mistake from your past (or present), labeling is a great way to better understand the world around us.


Your mission, should you choose to accept it, is to tap into your own ‘labeling’ ability and help us create the perfect label for our #BeTheBrewer Contest beer! Even the most delicious beer will struggle to get people to try it without an eye-catching label. Design the stunning label our beer deserves, and you could win some fantastic prizes! See below for the beer style and name of this year’s beer.


For contest details and requirements, visit: Be the Brewer Contest


STAGE 1 – U Choose the Style – Our 2017 Beer Style is WitBier – Congratulations to Kevin M whose name was drawn from the thousands of people who voted to win some great prizes.

STAGE 2 – U Name the Beer – Congratulations to Erin D., whose name for the beer, ‘The Lion, the WIT, and the Wardrobe’,  was chosen by our panel of expert/industry judges.

Both Kevin and Erin won some fantastic prizes including the chance to help us brew this year’s beer! Enter the next stages of the contest and you could ‘#BeTheBrewer’ too!