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BEER WE GO AGAIN!

The Brightside #BeTheBrewer contest is back. The time of year where Alberta’s newest beer is selected by you!

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The Brightside #BeTheBrewer contest is back. The time of year where Alberta’s newest beer is selected by you!

Brightside and Alberta Beer Festivals are partnering up once again to give you a chance to #BeTheBrewer. And experience what it’s like to brew your own beer. You choose it, name it, design it and brew it. We’re once again partnering with the Brew Master Program at Olds College and all beer proceeds will support their brewing program. What are you feeling for 2020? An extra Extra Special Bitter? A lighthearted Vienna Lager? Perhaps a classic, American Cream Ale? It’s your call.

 

Stay involved every step of the way for your chance to win amazing prizes. And then, come down and sample the winning brew with us in the Brightside #BeTheBrewer Lounge at the Calgary International Beerfest and/or the Edmonton Craft Beer Festival. Give our friends at @HiBrightsider a follow to keep up with all the fun and learn more about how they can help you save for the things you love – like craft beer – at HiBrightside.ca. Cheers to Alberta’s favourite new brew, made by you.

JAN 14TH – JAN 23RD

You’ve got style – now help our beer get one! Your vote will help decide what style the Brightside #BeTheBrewer Beer will be in 2020!

    BEER STYLES

    PERSONAL INFO

    SOCIAL INFO

    JAN 28TH – FEB 6TH

    You may have named a pet, or even a body part before, but now you can try and name a beer!

      NAME THE BEER
      2020 _________________ Irish Red Ale

      PERSONAL INFO

      SOCIAL INFO

      FEB 11TH – FEB 18TH

      Finish this sentence, ‘I’ll have a pint of _____________.’ Pick from our finalists and help decide the Brightside #BeTheBrewer’s true name!

      THE WALKING RED wins Stage 3 Vote for your Favorite Beer Name!

        PICK YOUR FAVORITE BEER NAME

        PERSONAL INFO

        SOCIAL INFO

        FEB 21ST – MAR 3RD

        Go ahead – judge THE WALKING RED beer by its label! You don’t have to be an artist to enter – draw it, sketch it on a napkin, finger paint it…. if it wins, our team will make that label come to life!

          UPLOAD DESIGN

          PERSONAL INFO

          SOCIAL INFO

          MAR 9TH – MAR 16TH

          The final piece of the puzzle, cast your vote and help decide the first thing people will see when they look at the beer!

            PICK YOUR FAVORITE DESIGN

            PERSONAL INFO

            SOCIAL INFO

            PRIZING – All prizing to be awarded at Brew Day

            Stage 1 – You Choose the Style

            Winner (drawn at random from all voters) receives:

            • 2 VIP weekend passes to the Calgary International Beerfest and 2 VIP weekend passes to the Edmonton Craft Beer Festival plus $100 in sample tokens
            • Invitation to the Brew Day in March when we brew this year’s beer
            • 2 beer judging spots to the Canadian International Beer Awards held annually in conjunction with the Calgary International Beerfest
            • Invitations to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.
            • An ABF prize pack.

            Stage 2 – You Name the Beer

            The person who names the beer receives:

            • 2 VIP weekend passes to the Calgary International Beerfest, 2 nights accommodation, plus $100 in sample tokens
            • Invitation to the Brew Day in March when we brew this year’s beer
            • 2 beer judging spots to the Canadian International Beer Awards held annually in conjunction with the Calgary International Beerfest
            • Invitations to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.
            • An ABF prize pack.

            Stage 3 – Vote for the Winning Beer Name

            All those who vote for one of the finalists in the naming portion of the contest are entered into a random draw to win the following:

            • 2 VIP weekend passes to the Calgary International Beerfest and 2 VIP weekend passes to the Edmonton Craft Beer Festival plus $100 in sample tokens
            • Invitation to the Brew Day in March when we brew this year’s beer
            • 2 beer judging spots to the Canadian International Beer Awards held annually in conjunction with the Calgary International Beerfest
            • Invitations to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.
            • An ABF prize pack.

            Stage 4 – You Design the Label

            Person who designs the winning label receives:

            • 2 VIP weekend passes to the Edmonton Craft Beer Festival, 2 nights accommodation, plus $100 in sample tokens
            • Invitation to the Brew Day in March when we brew this year’s beer
            • 2 beer judging spots to the Canadian International Beer Awards held annually in conjunction with the Calgary International Beerfest
            • Invitations to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.
            • An ABF prize pack.

            Stage 5 – Vote for the Winning Label

            All those who vote for one of the finalists in the label portion of the contest are entered into a random draw to win:

            • 2 VIP weekend passes to the Calgary International Beerfest and 2 VIP weekend passes to the Edmonton Craft Beer Festival plus $100 in sample tokens
            • Invitation to the Brew Day in March when we brew this year’s beer
            • 2 beer judging spots to the Canadian International Beer Awards held annually in conjunction with the Calgary International Beerfest
            • Invitations to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.
            • An ABF prize pack.

            Stage 1 – You Choose the Style

            The Brightside #BeTheBrewer Contest – You Choose the Style stage is open to the public from January 14th, 2020 to midnight on January 23rd, 2020. Selection of Beer Style will happen on January 25th,  2020. Announcement of Beer Style will happen January 27th, 2020. See prizing page for what you can win.

            Who is Eligible?

            Open to residents of Canada except the province of Quebec.

            Entry Requirements

            Once this portion of the contest is declared open, users must submit their style choice through the voting form on our website. See contest page for details.

            Voting Entry Must Include

            • First & Last Name
            • Personal Email
            • Social Media Handle

            Please note that the winner will be contacted for prizing.

            Rules & Restrictions

            All entries must be shared on social media to be considered final. You must share on at least one social media platform and include the following hashtag and account information: #BeTheBrewer @ABBeerFestivals @hibrightsider

            Any entries without a social media post prior to contest deadlines will not be entered in the contest and are not eligible to win or be awarded any prizes.

            Limit of Entries

            There must be only one submission per person. Any further submissions will erase the previous submission.

            Technical Difficulties

            Alberta Beer Festivals cannot be responsible for entries not received due to technical issues and accepts no responsibility for technical support of any entries.

            Stages 2 and 3 – You Name the Beer

            The Brightside #BeTheBrewer Contest – You Name the Beer Stages 2 and 3 will run using the following timeline:

            • Call for beer Brightside #BeTheBrewer Contest name submissions – January 28th – February 6th, 2020
            • Announcement of Top 5 names to be voted on – February 10th, 2020
            • Voting for Brightside #BeTheBrewer Contest name of beer, February 11th – February 18th, 2020
            • Announcement of Brightside #BeTheBrewer beer name, February 19th, 2020

            Who is Eligible?

            Open to residents of Canada except the province of Quebec.

            Entry Requirements

            Once this portion of the contest is declared open, users must submit a form to enter a name for the ABF beer brewed by Olds College.

            Voting Entry Must Include

            • First & Last Name
            • Personal Email
            • Social Media Handle

            Rules & Restrictions

            All entries must be submitted via website form below.

            All entries must be shared on social media to be considered final. You must share on at least one social media platform and include the following hashtag and account information: #BeTheBrewer @ABBeerFestivals @hibrightsider

            Any entries without a social media post prior to contest deadlines will not be entered in the contest and are not eligible to win or be awarded any prizes.

            Limit of Entries

            There must be only one submission per person.

            Technical Difficulties

            Alberta Beer Festivals cannot be responsible for entries not received due to technical issues and accepts no responsibility for technical support of any entries.

            Stages 4 and 5 – You Design the Label

            Brightside #BeTheBrewer Contest – You Design the Label Stages 4 & 5 will run using the following schedule:

            • Call for beer label designs: February 21st to March 3rd, 2020
            • Announcement of top 5 Brightside #BeTheBrewer Labels to be voted on – March 5th, 2020
            • Voting for Brightside #BeTheBrewer Label – March 9th to March 16th, 2020
            • Announcement of Brightside #BeTheBrewer Label – March 18th, 2020

            Who is Eligible?

            Open to residents of Canada except the province of Quebec.

            Entry Requirements

            File Types & Sizes

            • Must contain the winning name
            • 1500 x 1500 pixels minimum. Design submissions are only for the front of the beer can.
            • Only .png or .jpg file formats will be accepted. We will get the full files later if you are a finalist.
            • 5MB file size or smaller. Please only send a flattened file with no layers. If your entry is selected you will be contacted to supply the layered file(s).

            Voting Entry Must Include

            • First & Last Name
            • Personal Email
            • Phone Number
            • Short description/artist statement about the design submission
            • Social Media Handle

            All entries must be submitted via form on ABF website.

            All entries must be shared on social media to be considered final. You must share on at least one social media platform and include the following hashtag and account information: #BeTheBrewer @ABBeerFestivals @hibrightsider

            Any entries without a social media post prior to contest deadlines will not be entered in the contest and are not eligible to win or be awarded any prizes.

            Please note that the winner will be contacted for raw files.

            Judging Criteria in Selecting Top 5

            Appropriate Content

            • Content should be appropriate for public use. The content/design should be unique and authentic to the Brightside #BeTheBrewer Contest
            • The layout should be legible and communicate the beer name and style clearly
            • Content must incorporate the name and beer style determined by the first two steps of the contest. There are three ways to get this information:
              • Visit the ‘Contest’ section of our website
              • Follow us on Social Media – @ABBeerfestivals
              • Email: Bill Robinson at brobinson@ablertabeerfestivals.com to be put on a list to have the information sent to you

            No Copyright Infringement

            All work must be released for individual usage or purpose usage grants. All entries must contain copyright-free art or art released for entrants and public use. No unauthorized use of copyright images, text, or other material will be accepted.

            Legal Stuff

            Each of the 5 stages of the Brightside #BeTheBrewer Contest ends at 11:59PM on the day that stage closes. Winners will be contacted via email within 72 hours of the contest closing. By entering the contest, you give permission for ABF and Brightside to add you to their email lists to receive information about the contest and other events. By entering the contest, you give permission for Brightside to contact you with information about what they do and special offers. Event tickets are for event-entry only and do not include the cost of beverages or food. This contest has no cash value and prizes are not exchangeable for monetary value. No purchase necessary. Must be 18 years of age or older by start of contest January 11th, 2020. Winners of label design and name stages of contest will be decided by voting. The other 3 stages will have winners selected at random. For the label design stage of the contest, anyone can enter – no design experience is necessary. Our graphic artists will render the final design if winning entry is not already designed to specifications. By entering the contest, you give permission to post possible names and labels on social media and on our website, and if you are one of the 5 winners, we also have permission to use your first name in all promotional/marketing material.