BRIGHTSIDE #BE THE BREWER CONTEST

Ever dream of brewing your own beer in your own company? Now’s your chance to ‘Be the Brewer’ (before you quit your day job). Enter now…

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Ever dream of brewing your own beer in your own company? Now’s your chance to ‘Be the Brewer’ (before you quit your day job). Enter now…

Brightside and Alberta Beer Festivals have partnered up to give you the chance to #BeTheBrewer! If you’ve ever wanted to be part of this amazing community, or just love new experiences, then this contest is for you!

Starting in January, you are invited to experience what it is like to run your own brewery and brew your own beer. For this year’s Brightside #BeTheBrewer beer, you’ll be able to vote on which beer style the beer will be, submit a name for the beer, design the label for the beer, then help brew the beer! Once again, we’ll be teaming up with the Brew Master Program at Olds College to bring together industry leaders to share their insights into what it is like to #BeTheBrewer – and of course to help brew this year’s Brightside #BeTheBrewer Contest beer.

Join us for each step of the journey for the chance to win amazing prizes – and when the beer launches in the Brightside #BeTheBrewer Lounge at the Calgary International Beerfest (first weekend in May) and the Edmonton Craft Beer Festival (first weekend in June) – you could be telling all your friends that they are drinking a beer that you helped brew!

JAN 14TH – JAN 24TH

You’ve got style – now help our beer get one! Your vote will help decide what style the Brightside #BeTheBrewer Beer will be in 2019!

BEER STYLES

PERSONAL INFO

SOCIAL INFO

JAN 28TH – FEB 4TH

You may have named a pet, or even a body part before, but now you can try and name a beer!

NAME THE BEER
2019 Hefeweizen _________

PERSONAL INFO

SOCIAL INFO

FEB 5TH – FEB 13TH

Finish this sentence, ‘I’ll have a pint of _____________.’ Pick from our finalists and help decide the Brightside #BeTheBrewer’s true name!

PICK YOUR FAVORITE BEER NAME

PERSONAL INFO

SOCIAL INFO

FEB 14TH – MAR 1ST

Go ahead – judge a beer by its label! You don’t have to be an artist to enter – draw it, sketch it on a napkin, finger paint it…. if it wins, our team will make that label come to life!

UPLOAD DESIGN

PERSONAL INFO

SOCIAL INFO

MAR 4TH – MAR 11TH

The final piece of the puzzle, cast your vote and help decide the first thing people will see when they look at the beer!

PICK YOUR FAVORITE DESIGN

PERSONAL INFO

SOCIAL INFO

Stage 1 – U Choose the Style

Winner (drawn at random from all voters) receives 2 tickets to the Banff Craft Beer Festival + 1 night stay at a Banff Lodging Co. property,  a Craft Beer Market prize pack, a Beer Revolution prize pack, a prize basket from Olds College/Inner City Brewing & Polar Park Brewing, 2 Beer Judging spots at the Calgary International Beerfest, tickets to all  Alberta Beer Festival spring and fall events (2 VIPs for winners and GA to give to friends), invite to the Brewing Day, and invites to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.

Stage 2 – U Name the Beer

The person who names the beer receives 2 tickets to the Banff Craft Beer Festival + 1 night stay at a Banff Lodging Co. property,  a Craft Beer Market prize pack, a Beer Revolution prize pack, a prize basket from Olds College/Inner City Brewing & Polar Park Brewing, 2 Beer Judging spots at the Calgary International Beerfest, tickets to all  Alberta Beer Festival spring and fall events (2 VIPs for winners and GA to give to friends), invite to the Brewing Day, and invites to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.

Stage 2B – U Vote for the Winning Beer Name

All those who vote for one of the finalists in the naming portion of the contest are entered into a random draw to win a Craft Beer Market prize pack, a Beer Revolution prize pack, a prize basket from Olds College/Inner City Brewing & Polar Park Brewing, 2 Beer Judging spots at the Calgary International Beerfest, tickets to all  Alberta Beer Festival spring and fall events (2 VIPs for winners and GA to give to friends), invite to the Brewing Day, and invites to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.

Stage 3 – U Design the Label

Person who designs the winning label receives 2 tickets to the Banff Craft Beer Festival + 1 night stay at a Banff Lodging Co. property,  a Craft Beer Market prize pack, a Beer Revolution prize pack, a prize basket from Olds College/Inner City Brewing & Polar Park Brewing, 2 Beer Judging spots at the Calgary International Beerfest, tickets to all  Alberta Beer Festival spring and fall events (2 VIPs for winners and GA to give to friends), invite to the Brewing Day, and invites to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.

Stage 3B – U Vote for the Winning Label

All those who vote for one of the finalists  in the label portion of the contest are entered into a random draw to win a Craft Beer Market prize pack, a Beer Revolution prize pack, a prize basket from Olds College/Inner City Brewing & Polar Park Brewing, 2 Beer Judging spots at the Calgary International Beerfest, tickets to all  Alberta Beer Festival spring and fall events (2 VIPs for winners and GA to give to friends), invite to the Brewing Day, and invites to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival.

Stage 1 – U Choose the Style

The Brightside #BeTheBrewer Contest – U Choose the Style stage is open to the public from January 14th, 2019 to midnight on January 24th, 2019. Selection of Beer Style will happen on January 25th,  2019. Announcement of Beer Style will happen January 29th, 2019. See prizing page for what you can win.

Who is Eligible?

Open to residents of Canada except the province of Quebec.

Entry Requirements

Once this portion of the contest is declared open, users must submit their style choice through the voting form on our website. See contest page for details.

Voting Entry Must Include

  • First & Last Name
  • Personal Email
  • Social Media Handle

Please note that the winner will be contacted for prizing.

Rules & Restrictions

All entries must be shared on social media to be considered final. You must share on at least one social media platform and include the following hashtag and account information: #BeTheBrewer @ABBeerFestivals @hibrightsider

Any entries without a social media post prior to contest deadlines will not be entered in the contest and are not eligible to win or be awarded any prizes.

Limit of Entries

There must be only one submission per person. Any further submissions will erase the previous submission.

Technical Difficulties

Alberta Beer Festivals cannot be responsible for entries not received due to technical issues and accepts no responsibility for technical support of any entries.

Stages 2A and 2B – U Name the Beer

The Brightside #BeTheBrewer Contest – U Name the Beer Stages 2A and 2B will run using the following timeline:

  • Call for beer Brightside #BeTheBrewer Contest name submissions – January 28th – February 4th, 2019
  • Announcement of Top 5 names to be voted on – February 5th, 2019
  • Voting for Brightside #BeTheBrewer Contest name of beer, February 5th – February 13th, 2019
  • Announcement of Brightside #BeTheBrewer beer name, February 14th, 2019

Who is Eligible?

Open to residents of Canada except the province of Quebec.

Entry Requirements

Once this portion of the contest is declared open, users must submit a form to enter a name for the ABF beer brewed by Olds College.

Voting Entry Must Include

  • First & Last Name
  • Personal Email
  • Social Media Handle

Rules & Restrictions

All entries must be submitted via website form below.

All entries must be shared on social media to be considered final. You must share on at least one social media platform and include the following hashtag and account information: #BeTheBrewer @ABBeerFestivals @hibrightsider

Any entries without a social media post prior to contest deadlines will not be entered in the contest and are not eligible to win or be awarded any prizes.

Limit of Entries

There must be only one submission per person.

Technical Difficulties

Alberta Beer Festivals cannot be responsible for entries not received due to technical issues and accepts no responsibility for technical support of any entries.

Stages 3A and 3B – U Design the Label

Brightside #BeTheBrewer Contest – U Design the Label Stages 3A & 3B will run using the following schedule:

  • Call for beer label designs: February 14th to March 1st, 2019
  • Announcement of top 5 Brightside #BeTheBrewer Labels to be voted on – March 4th, 2019
  • Voting for Brightside #BeTheBrewer Label – March 4th to March 11th, 2019
  • Announcement of Brightside #BeTheBrewer Label – March 13th, 2019

Who is Eligible?

Open to residents of Canada except the province of Quebec.

Entry Requirements

File Types & Sizes

  • Must contain the winning name: The Lion, The Wit and The Wardrobe
  • 1500 x 1500 pixels minimum. Design submissions are only for the front of the beer can.
  • Only .png or .jpg file formats will be accepted. We will get the full files later if you are a finalist.
  • 5MB file size or smaller. Please only send a flattened file with no layers. If your entry is selected you will be contacted to supply the layered file(s).

Voting Entry Must Include

  • First & Last Name
  • Personal Email
  • Phone Number
  • Short description/artist statement about the design submission
  • Social Media Handle

All entries must be submitted via form on ABF website.

All entries must be shared on social media to be considered final. You must share on at least one social media platform and include the following hashtag and account information: #BeTheBrewer @ABBeerFestivals @hibrightsider

Any entries without a social media post prior to contest deadlines will not be entered in the contest and are not eligible to win or be awarded any prizes.

Please note that the winner will be contacted for raw files.

Judging Criteria in Selecting Top 5

Appropriate Content

  • Content should be appropriate for public use. The content/design should be unique and authentic to the Brightside #BeTheBrewer Contest
  • The layout should be legible and communicate the beer name and style clearly
  • Content must incorporate the name and beer style determined by the first two steps of the contest. There are three ways to get this information:
    • Visit the ‘Contest’ section of our website
    • Follow us on Social Media – @ABBeerfestivals
    • Email: Bill Robinson at brobinson@ablertabeerfestivals.com to be put on a list to have the information sent to you

No Copyright Infringement

All work must be released for individual usage or purpose usage grants. All entries must contain copyright-free art or art released for entrants and public use. No unauthorized use of copyright images, text, or other material will be accepted.

Legal Stuff

Each of the 5 stages of the Brightside #BeTheBrewer Contest ends at 11:59PM on the day that stage closes. Winners will be contacted via email within 72 hours of the contest closing. By entering the contest, you give permission for ABF and Brightside to add you to their email lists to receive information about the contest and other events. Event tickets are for event-entry only and do not include the cost of beverages or food. This contest has no cash value and prizes are not exchangeable for monetary value. No purchase necessary. Must be 18 years of age or older by start of contest January 14th, 2018. Winners of label design and name stages of contest will be decided by voting. The other 3 stages will have winners selected at random. For the label design stage of the contest, anyone can enter – no design experience is necessary. Our graphic artists will render the final design if winning entry is not already designed to specifications. By entering the contest, you give permission to post possible names and labels on social media and on our website, and if you are one of the 5 winners, we also have permission to use your first name in all promotional/marketing material.