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Jasper Beer & Spirits Festival 2022

ALBERTA BEER FESTIVALS

WHO WE ARE AND WHAT WE STAND FOR

Alberta Beer Festivals creates the space for craft breweries and craft distilleries to share their stories, passions and products with consumers from Canada and around the world. We generate positive impacts on the craft beer and spirit industries, local charities, and within our community.

ABF DIGITAL FOOTPRINT

ALBERTA BEER FESTIVALS PRODUCTIONS

CALGARY INTERNATIONAL BEER FESTIVAL

The Calgary International Beerfest is not only Canada’s largest beer festival, it has grown to be one of the top 5 biggest and best beer festivals in the world. The CIBF brings together over 200 craft breweries and distilleries to showcase over 700 types of beers, spirits, ciders and meads. Hear great stories in the Brew Master Seminars, learn to cook and pair beer with food in the Cooking with Beer Seminars, explore the emerging craft distillery industry in the distillery district. Sample from 25+ amazing restaurants and eateries, enjoy the music & DJ stages, sports screens and other entertainment scattered throughout the festival. Most importantly, have an amazing time!

EDMONTON CRAFT BEER FESTIVAL

The Edmonton Craft Beer Festival has grown to be one of the biggest and best festivals in Canada, and is one of the fastest growing beer festivals in North America. The ECBF brings together over 150 craft breweries and distilleries to showcase over 400 types of beers, spirits, ciders and meads. Hear great stories in the Brew Master Seminars, learn to cook and pair beer with food in the Cooking with Beer Seminars, explore the emerging craft distillery industry in distillery district, sample from 15+ amazing restaurants and eateries, enjoy the stages, screens and other entertainment scattered throughout the festival, and most importantly, have an amazing time!

BANFF CRAFT BEER FESTIVAL

The Banff Craft Beer Festival is the most beautiful beer festival in the world! This unique festival showcases the iconic town of Banff which is nestled in the heart of the Canadian Rockies. Sample amazing food from some of Banff’s world class restaurants and eateries, and taste the best Alberta’s craft breweries and distilleries have to offer.

JASPER BEER & SPIRIT FESTIVAL

Your mountain adventure awaits! The Jasper Beer & Spirit Festival, hosted at the world renowned Fairmont Jasper Park Lodge, is a weekend full of flavours, adventures and fun. Your weekend package includes a welcome reception, Friday and Saturday night sampling festivals featuring amazing craft distilleries and breweries, 5 meals prepared by the world-renowned chefs from JPL, and the option to take part in a wide range of activities such as listening to some of the best brewers and distillers in the world share their stories, cooking with beer demonstrations from incredible partner chefs, a fun game of shinny on the lake, snowshoeing treks, canyon tours and more. Extend your stay with the Super Bowl package on the Sunday night to get even more out of your weekend.

REVELSTOKE BEER FESTIVAL

Everything is better in the mountains! Taste mountain culture at the Revy Beer Festival! Imagine hitting some of the best slopes in North America at Revelstoke Mountain Resort, then rolling up to the Revelation Lodge for an epic festival experience! Join us as we celebrate the end of winter in style with spring skiing, a beer festival on the mountain, all in one of the world’s most beautiful resort towns. Not only will you be able to sample from an incredible selection of craft beers and spirits plus amazing foods from RMR, you’ll enjoy epic mountain views and an unbelievable mountain vibe! Then once the festival is over, you can keep the fun going at the after party in the village at the base of the hill.

Benefits of Participation in ABF Events:

  1. Generate positive brand assocaiton in integrating yourself into a community of over 250 local businesses in Alberta’s rapidly growing craft beer and spirit industries
  2. Customize your booth space to fit your marketing goals
  3. Take advantage of the extensive media and communications campaigns
  4. Gain brand exposure to 100,000+ people at our 6 annual festivals
  5. Heighten your visibility through positive brand exposure
  6. Differentiate yourself from your competitors by aligning yourself with a world class brand

People who attend ABF Festivals are:

  • Active in the community:
    • 91% of whom say that they go out once a month
    • 76% who say they go out once a week
    • 68% home owners
    • 32% renters
  • People that lead an active lifestyle:
    • 89% said that they exercised 2 or more times per week
  • People with money to spend:
    • 85% said that they had an annual average household income of $100,000+
  • Brand Aware:
    • An amazing 98% indicated that “YES”, they would be purchasing a product they had seen at the event

WHERE IS THE JASPER BEER & SPIRITS FESTIVAL BEING HELD?

The Jasper Beer & Spirits Festival – part of the Jasper Beer & Spirits Week – will be held at the world-renowned Fairmont Jasper Park Lodge.

EXHIBITOR LOAD & STRIKE SCHEDULE:

The Grand Tasting Hall will be available for set up during the day on Friday prior to 5pm sampling start.  Your booth will need to be tucked away after sampling ends on Friday as the hall is also where we have breakfast and lunch on Saturday. You will have access to the hall Saturday afternoon prior to sampling beginning at 5pm to reset your booth.

PUBLIC EVENT TIMES:

Friday & Saturday Grand Tasting Hall Event Times

  • 4:30pm: Welcome Reception in Lobby
  • 5:00pm: Doors Open – Food & Sampling Begins
  • 9:30pm: Last Call for Alcohol
  • 10:00pm: Event/Consumption Ends

WHAT KIND OF MARKETING EXPOSURE BENEFITS CAN WE EXPECT FROM ABF BY PARTICIPATING?

Alberta Beer Festivals provides marketing support at their events and year round. Our support includes posting about events you might be hosting, partnering with you to run social media and digital ads, running contests to generate awareness of your business, partnering on promotional campaigns, and bringing the right target audience out to our festivals so you can share your story.

WHAT DOES MY FESTIVAL REGISTRATION FEE INCLUDE?

Brewery/Distillery

If you register for a booth at the Grand Tasting Festival events but don’t stay at JPL you will receive:

  • 8′ x 8′ booth space at both the Friday and Saturday “Grand Tasting” for both Friday and Saturday evening.
  • 1 x 8′ table with white table coverings & black skirting.
  • Amazing food at both “Grand Tasting” events prepared by the amazing chefs at JPL

If you register to stay at JPL for the full weekend experience, you receive:

  • 8′ x 8′ booth space at both the Friday and Saturday “Grand Tasting” for both Friday and Saturday evening.
  • 1 x 8′ table with white table coverings & black skirting.
  • Five meals prepared by the amazing chefs at JPL.
  • 2 nights accommodation at the JPL.
  • Access to attend and participate in all seminars throughout the weekend.

ICE & COLD STORAGE

Ice will be available to chill your product prior to the event start. There is cold storage on-site for kegs.

STAFFING, SAMPLING AND DRAFT SYSTEMS

You are responsible for all staffing and equipment to pour your product – including but not limited to sample cups, draft units, CO2 / Beer Gas, etc. If you need to purchase a draft system, contact Craig Sorrette from Everclear. Email: everclear@shaw.ca

REQUIRE ADDITIONAL TABLES/CHAIRS?

If you require additional tables or chairs for your booth, please speak with a JPL staff member during set up.

SAMPLING

Sampling at the Jasper Beer & Spirits Festival will happen during the Grand Tasting Hall Sessions Friday and Saturday night. This is a non-tokened event. You must ensure you have enough product to provide samples for all patrons on both nights.

CANCELLATIONS

There are NO refunds on cancellations.

CONFIRMATION

In order to ensure registration, please ensure that you have the following:

  • Completed registration form
  • Signed rules and policies form
  • Final payment.
  • Any additional forms (AHS, AGLC, etc.) where applicable

INDEMNIFICATION

Banff Craft Beer Festival, Calgary International Beerfest, Jasper Beer & Spirits Festival, Edmonton Craft Beer Festival, Revelstoke Craft Beer Festival, Alberta Beer Festivals, Inc., Sponsors, and/or the host facility shall not be responsible for injury, loss or damage to persons, goods, equipment or decoration which occurs during the transportation of goods and/or other cause beyond the control of the organizers, who shall be in no way whatsoever liable.

RESTRICTIONS

The event organizer reserves the right to modify the layout and exhibitor spaces should the need arise. Further, it is agreed that the exhibitor will not in any way sublet booth space without consent from event organizers. It is also understood that the event organizers reserve the right to restrict, prohibit or evict any exhibitor who in the opinion of the organizer is reflecting unfavourably against the character of the festival. Exhibitors may not tear down until show close

The registrant, by execution of this document by it’s authorized representative, accepts the terms and conditions as set out and agrees to ensure compliance by its employees, agents or representatives participating in the festival.

Any of the following represent an understanding and acceptance of these rules and policies: submission of an Alberta Beer Festivals registration form, a signed rules and policies form, paid registration, participation in the event or any other indication that the organizers of their festivals deem to be acceptable.

The registrant further releases Alberta Beer Festivals Inc., Its sponsors, the organizers, the volunteers, or the venue from any and all liability arising out of their participation in any event organized by Alberta Beer Festivals and operation of the exhibitor or the registrant.

PLEASE NOTE

Exhibitor registration will only be considered to be valid when it has been completed & paid in full through the online registration portal. ‘In Full’ means fully executed Exhibitor Registration Forms, and a signed & dated ‘Rules and Policies’ page.

A SIGNED CONTRACT/REGISTRATION FORM ACKNOWLEDGES THE BELOW ALBERTA BEER FESTIVALS RULES & POLICIES

  1. There is to be no over-serving of alcohol under any circumstances. If you have a problem with any patron, please inform Security or the Police on site.
  2. Absolutely no cash transactions for alcohol or merchandise are permitted.
  3. All persons responsible for the serving or handling of alcohol for an exhibitor booth before, during or after the event must comply with all provincial legal certification requirements and laws. 4 oz. samples. You must have valid ProServe Certification to pour alcohol and you must have proof on you at all times during the festival to show to AGLC.
  4. Serving either prior to or after the specified hours that the event is open to the public is in no way permitted.
  5. With the exception of exhibitor beer bottles which must be emptied into the plastic sampling cups by the exhibitors themselves, absolutely no glassware is permitted anywhere on site or under any circumstances. NO FULL BOTTLES. 4 oz. samples only, to a maximum of two samples per person.
  6. Each exhibitor will receive a wristband that they must keep on for the duration of that session. No exceptions.
  7. No Refunds for Any Vendors Who Register for the Festival.
  8. Exhibitors may not share booth space without the express written consent of the show organizers.
  9. Exhibitors must disclose any and all beverages/food that will be sampled by the public during the event.
  10. All exhibitors must abide by all local health, safety, alcohol, fire and all municipal, provincial and federal laws at their own cost.
  11. A minimum of two staff members must be present in each exhibitor booth at all times to ensure both safety and quality.
  12. All exhibitors must maintain their booths in a respectable order. This means that all exhibitors are responsible for bagging their own trash and that all recyclables/empties are neatly bagged or re-boxed. At the end of each evening, all garbage and recyclables/empties must be placed in front of your booth for pick up.
  13. Booths must be fully operational throughout all posted hours of the event. Any exhibitor that tears down earlier than posted event times indicated on the contract will be assessed a non- negotiable $250/hour charge.
  14. The organizer’s posted load in, set up, and strike load out times must be adhered to without exception. Special arrangements must be made well in advance of the event – minimum of one week from set up date. All additional charges. will be charged back to that exhibitor.
  15. All exhibitors must have proper liability insurance in the amount of $3,000,000 (three million dollars) for participation in Alberta Beer Festivals events, and must name ‘Alberta Beer Festivals Inc.’ as additionally insured.
  16. Non-compliance with any of these rules and policies will result in immediate fines.

Brewery & Distillery

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Jasper Beer & Spirits Week

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