FESTIVALS

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BUY GRAND TASTING EVENING TICKETS - ON SALE SOON

Jasper Beer & Spirits Festival

Your mountain adventure awaits! The Jasper Beer & Spirits Festival, hosted at the world-renowned Fairmont Jasper Park Lodge, is unlike any beer festival experience in the world. Think of it as part beer/spirit festival, part intriguing story-time seminars, and part wilderness adventure.

Each evening of the 2 night festival will feature a different line up of tantalizing craft beers and spirits to sample, as well as succulent foods prepared by the amazing chefs at JPL! During the day, listen to passionate stories from some of the top brewers and distillers in the world plus other amazing guests. Think of the Summit like the League of Super Heroes, but more chill, with brewer/distiller super powers, and way, way, way more beards.

The Jasper Beer & Spirits Festival is a unique mountain retreat. Those who experience it will want to keep it secret, so you’ll need to be there to discover what this mountain adventure holds in store for you!

DATE

FEBRUARY 5 - FEBRUARY 7, 2021

LOCATION

Fairmont Jasper Park Lodge

THE JASPER BEER & SPIRITS FESTIVAL IS COMPRISED OF TWO MAJOR COMPONENTS:

1. THE WEEKEND VIP RETREAT – Spend the weekend enjoying beer, luxurious accommodations, beer seminars, unrivaled views, beer activities, exceptional service and beer, all while dining on delectable cuisine paired perfectly with craft beers from across North America.

2. THE GRAND TASTING EVENING EVENT – Each evening of the 2 night Grand Tasting event will feature a different line up of tantalizing craft beers and spirits to sample, as well as succulent foods prepared by the amazing chefs at JPL!

BUY WEEKEND VIP RETREAT HOTEL PACKAGES

BUY GRAND TASTING EVENING TICKETS

The Jasper Beer & Spirits Festival – Weekend VIP Retreat

Aside from the seminars and festival, there many extras that are included in the VIP Retreat, including:

Accommodation at the world-famous Jasper Park Lodge.
Amazing meal package created by JPL’s amazing chefs.
Shinny on the outdoor rink – bring your skates!
Snowshoeing with outdoor tasting
Countless opportunities to network with peers from our industries!
Don’t forget to stay for the Superbowl Party on Sunday (there is an added fee for this, but it will be worth it!)

Seminars Featuring Industry Leaders

Seminars will be hosted by RAHR Malting and Canada Malting, and will cover the following topics:

Respected leaders from breweries across North America will share their stories of success and failures (stay tuned for who we have lined up!)
Marketing & Business experts will discuss how to tackle the challenges of developing an effective sales forces, and how to market your company to stand out from the competition.
And more…

ADD-ON: SUPER BOWL SUNDAY TAILGATING PARTY: $85
Includes food & a selection of complimentary beer
Call 780 852-6091 To Book Your Spot

The Jasper Beer & Spirits Festival – Grand Tasting Evening Event

Friday, February 5 : 6pm-10pm

Saturday, February 6 : 6pm-10pm

Entry to Grand Tasting Evening Event on February 5th or February 6th from 6pm to 10pm
Includes all beer and spirit samples, as well as amazing food prepared by Fairmont Jasper Park Lodge’s world-class chefs
Shuttle service – to and from Jasper Brewing Co BrewPub in downtown Jasper to Jasper Park Lodge
Welcome Reception from 5:30pm – 6pm in the Great Hall

2020 Festival Map (2021 Map Coming Soon)

2020 Jasper Beer & Spirits Festival Schedule
2021 Schedule Coming Soon

Friday
5:30pm - 6:00pm	Welcome Reception Featuring Something Brewing & Wild Life Distillery
6:00pm - 10:00pm	JASPER BEER + SPIRITS FESTIVAL GRAND TASTING EVENT

Friday

5:30pm - 6:00pm

Welcome Reception

Featuring Something Brewing & Wild Life Distillery

6:00pm - 10:00pm

JASPER BEER + SPIRITS FESTIVAL

GRAND TASTING EVENT

Saturday
9:00am - 10:00am	Breakfast
10:15am - 11:45am	RAHR Malting + Canada Malting Seminar Room	Alberta Pork Seminar Room	Outdoor Activity Meeting Room
10:15am - 11:45am	Industry Seminar Featuring: Steve Dresler (Sierra Nevada)	In the Kitchen Featuring: CHEF JUSTIN LEBOE BREWSTERS BREWING CO, SOMETHING BREWING, FALLENTIMBER MEADERY	Snowshoe Adventure FEATURING: WILD LIFE DISTILLERY & LEGEND 7 BREWING CO.
12:00pm - 1:00pm	Lunch
12:30pm - 1:15pm	RAHR MALTING PRESENTS - STEVE DRESLER
1:30pm - 3:00pm	RAHR Malting + Canada Malting Seminar Room	Alberta Pork Seminar Room	Outdoor Activity Meeting Room
1:30pm - 3:00pm	INDUSTRY SEMINAR FEATURING MATT PHILLIPS (PHILLIPS BREWING + MALTING)	In the Kitchen FEATURING: ANDREW COWAN (NORTHERN CHICKEN) OLDS COLLEGE BREWERY, GRIZZLY PAW BREWERY, BOW RIVER BREWERY	SHINNY ON THE POND FEATURING: JASPER BREWING CO. & WILD ROSE BREWERY
5:30pm - 6:00pm	Welcome Reception FEATURING: CANADA MALTING COLLABORATION BEER (JASPER BREWING, FOLDING MOUNTAIN, CANADA MALTING)
6:00pm - 10:00pm	JASPER BEER + SPIRITS FESTIVAL GRAND TASTING EVENT

Sunday
10:00am - 11:30am	Breakfast
10:15am - 11:00am	CANADA MALTING PRESENTS - MATT PHILLIPS
11:00am - 11:30am	AWARD PRESENTATION & 2021 AMBASSADOR SELECTIONS
11:30AM - 4:00PM	SUGGESTED ACTIVITIES - HOT TUB, SKATE ON THE POND, SNOWSHOE, NAP
4:00pm - 9:00pm	Super Bowl Party!

*Schedule is subject to change without notice

DOWNLOAD SCHEDULE

2020 Jasper Beer & Spirits Festival Hosts
2021 Hosts Announced Soon

BOB SUTTON

RAHR MALTING CO.

Back as one of the hosts of the Jasper Beer & Spirits Festival, Bob Sutton brings a wealth of experience working with leading makers of craft beers & spirits. From travelling Europe for research, to bribing his way out of Venezuala, Bob has seen and done it all in his 25+ years in the industry.

DON MOORE

abf_jasper_ambassadorlogos_CANADIAN_MALTING

CANADA MALTING CO.

ABF is pleased to welcome Don Moore, from the Canada Malting Company, as one of the hosts of the 2020 Jasper Beer & Spirits Festival. We look forward to Don sharing his insights and guiding us through this one-of-a-kind weekend at the beautiful Fairmont Jasper Park Lodge.