ALBERTA BEER FESTIVALS
WHO WE ARE AND WHAT WE STAND FOR
Alberta Beer Festivals creates the space for craft breweries and craft distilleries to share their stories, passions and products with consumers from Canada and around the world. We generate positive impacts on the craft beer and spirit industries, local charities, and within our community.
ALBERTA BEER FESTIVALS PRODUCTIONS
CALGARY INTERNATIONAL BEER FESTIVAL
The Calgary International Beerfest is not only Canada’s largest beer festival, it has grown to be one of the top 5 biggest and best beer festivals in the world. The CIBF brings together over 200 craft breweries and distilleries to showcase over 700 types of beers, spirits, ciders and meads. Hear great stories in the Brew Master Seminars, learn to cook and pair beer with food in the Cooking with Beer Seminars, explore the emerging craft distillery industry in the distillery district. Sample from 25+ amazing restaurants and eateries, enjoy the music & DJ stages, sports screens and other entertainment scattered throughout the festival. Most importantly, have an amazing time!
EDMONTON CRAFT BEER FESTIVAL
The Edmonton Craft Beer Festival has grown to be one of the biggest and best festivals in Canada, and is one of the fastest growing beer festivals in North America. The ECBF brings together over 150 craft breweries and distilleries to showcase over 400 types of beers, spirits, ciders and meads. Hear great stories in the Brew Master Seminars, learn to cook and pair beer with food in the Cooking with Beer Seminars, explore the emerging craft distillery industry in distillery district, sample from 15+ amazing restaurants and eateries, enjoy the stages, screens and other entertainment scattered throughout the festival, and most importantly, have an amazing time!
BANFF CRAFT BEER FESTIVAL
The Banff Craft Beer Festival is the most beautiful beer festival in the world! This unique festival showcases the iconic town of Banff which is nestled in the heart of the Canadian Rockies. Sample amazing food from some of Banff’s world class restaurants and eateries, and taste the best Alberta’s craft breweries and distilleries have to offer.
Benefits of Participation in ABF Events:
- Generate positive brand assocaiton in integrating yourself into a community of over 250 local businesses in Alberta’s rapidly growing craft beer and spirit industries
- Customize your booth space to fit your marketing goals
- Take advantage of the extensive media and communications campaigns
- Gain brand exposure to 100,000+ people at our 6 annual festivals
- Heighten your visibility through positive brand exposure
- Differentiate yourself from your competitors by aligning yourself with a world class brand
People who attend ABF Festivals are:
- Active in the community:
- 91% of whom say that they go out once a month
- 76% who say they go out once a week
- 68% home owners
- 32% renters
- People that lead an active lifestyle:
- 89% said that they exercised 2 or more times per week
- People with money to spend:
- 85% said that they had an annual average household income of $100,000+
- Brand Aware:
- An amazing 98% indicated that “YES”, they would be purchasing a product they had seen at the event
A SIGNED CONTRACT/REGISTRATION FORM ACKNOWLEDGES THE BELOW BEER FESTIVAL RULES & POLICIES
- There is to be no over-serving of alcohol under any circumstances. If you have a problem with any patron, please inform Security or the Police on site.
- Absolutely no cash transactions for alcohol are permitted.
- No free sampling. Minimum two tokens per sample.
- All persons responsible for the serving or handling of alcohol for an exhibitor booth before, during or after the event must comply with all provincial legal certification requirements and laws. [4oz. samples is the law]. You must have valid ProServe or Servicing It Right Certification or to pour alcohol and you must have proof on you at all times during the festival to show to Alberta Gaming Liquor Cannabis (AGLC) or BC Liquor and Cannabis Regulation Branch (LCRB).
- Serving either prior to or after the specified hours that the event is open to the public is in no way permitted.
- With the exception of exhibitor beer bottles which must be emptied into the plastic sampling cups by the exhibitors themselves, absolutely no glassware is permitted anywhere on site or under any circumstances. NO FULL BOTTLES. 4 oz. samples only, to a maximum of two samples per person.
- Each exhibitor will receive event exhibitor passes emailed to them in advance of the event which must be presented upon entry to the event. Upon presentation, exhibitors will be given a wristband that they must keep on for the duration of that session. No exceptions.
- No refunds for any vendors who register for the festival.
- Exhibitors may not share booth space without the express written consent of the show organizers.
- Food and eatery booths must obtain written permission from event organizers before distributing alcohol in any form, in compliance with the AGLC or LCRB. They must also comply with all AHS regulations and can be shut down without refund for non-compliance.
- Exhibitors must disclose any and all beverages/food that will be sampled by the public during the event.
- All exhibitors must abide by all local health, safety, alcohol, fire and all municipal, provincial and federal laws at their own cost.
- A minimum of two staff members must be present in each exhibitor booth at all times to ensure both safety and quality.
- All exhibitors must maintain their booths in a respectable order. This means that all exhibitors are responsible for bagging their own trash and that all recyclables/empties are neatly bagged or re-boxed. At the end of each evening, all garbage and recyclables/empties must be placed in front of your booth for pick up.
- Booths must be fully operational throughout all posted hours of the event. Any exhibitor that tears down earlier than posted event times indicated on the contract will be assessed a non- negotiable $250/hour charge.
- The organizer’s posted load in, set up, and strike load out times must be adhered to without exception. Special arrangements must be adhered to without exception. Special arrangements must be made well in advance of the event – minimum of one week from set up date. All additional charges for electricians, forklifts etc. will be charged back to that exhibitor.
- All exhibitors must have proper liability insurance in the amount of $3,000,000 (three million dollars) for participation in Alberta Beer Festivals events, and must name ‘Alberta Beer Festivals Inc.’ as additionally insured.
- Do have fun. Do NOT drink & drive!
- Non-compliance with any of these rules and policies will result in immediate fines.
All Beverage Registration
(Breweries, Distilleries, Ciders, Meads, Agencies, etc.)

Restaurant
Registration

Thank you for joining us for the Banff Craft Beer Festival!
Please review the following Vendor Essentials and share them with your team to help ensure a successful festival experience. This guide contains important policies, logistics, and operational information for all participating vendors.
ABF is required to enforce all AGLC, AHS, Fire, and Police regulations. This website will be updated as needed, with all changes communicated through our Weekly Updates.
AGLC Policies & Reminders
Alberta Gaming Liquor & Cannabis (AGLC) Maximum Sample Sizes:
- Beer, Cider, RTDs – 4 ounces
- Spirits – ½ ounce
- Sample tokens are $1.00 each
- Minimum of 2 tokens per sample
Important Reminders:
- All samples must be exchanged for sample tokens – no cash sales are permitted
- No minors allowed in the venue – this includes working at booths in any capacity!
- No consuming alcohol behind your booth for any reason.
- Products cannot be “pre-mixed” – all cocktail samples must be prepared on-site.
- Have a Spin Wheel? Remember that you can’t charge people for games/entertainment and prizes!
- Be sure to read and understand all information forwarded to you by AGLC regarding festival participation.
Proserve:
- All vendors serving alcohol must have Proserve
- All staff at beverage booths need to have their Proserve cards with them
- Vendor Check-In – All beverage vendor staff will need to show their Proserve at the entry point in order to receive their exhibitor wristbands and enter the venue.
*Restaurants are not permitted to serve or collect tokens for alcoholic samples at the festival
AHS Policies & Reminders
Alberta Health Services (AHS) Forms Due September 23rd, 2026:
Who NEEDS to complete the AHS Form?
- ALL Restaurant Vendors
- Beverage Vendors that are using garnishes with their samples (i.e. fresh fruit or vegetables)
Where do I find the AHS Form?
- Find a copy of the AHS form you can fill out online here
- Before you complete and submit, please review the Special Event Food Vendor Package
- AHS Form must be submitted by Wednesday September 23, 2026
Who does NOT have to complete AHS Form?
- Beverage Vendors that are strictly serving alcohol
Onsite:
- All vendors must have hand sanitizer at their booth!
- AHS will perform food booth inspections prior to doors opening (further info forthcoming)
- Please reference this AHS Inspection Checklist
- Plan to have your booth ready for AHS inspection please
- You do NOT have to wait for inspection before prepping food
- Food does NOT have to be ready until just before doors open
- If you have specific questions or comments, feel free to email or call us anytime.
Booth Space
What’s Included in The Registration Fee?
Beverage Vendors
- 8′ x 8′ booth space with pipe & black draping.
- 1 x 6′ table with white table coverings & black skirting.
- 4 x Exhibitor Passes per day – these will be emailed 1 week prior to the festival
- *Note – power is very limited at the venue and is available only for food vendors
Food Vendors
- 16′ x 8′ booth space with pipe & black draping.
- 2 x 6′ table with white table coverings & black skirting.
- 4 x Exhibitor Passes per day – these will be emailed 1 week prior to the festival
- AHS-Approved Hand Wash Station
- Power
Cooking Onsite
- Restaurants can re-heat on site.
- Restaurants are not allowed to cook meat from raw due to the lack of ventilation at the booths.
- Deep Fryers are not allowed due to the fire hazard and lack of ventilation.
Customer Retention
Beverage Vendors – Turning Beerfest Traffic Into Taproom Regulars
- Beerfest is your chance to turn tasters into taproom regulars—invite festival-goers to stop by your brewery before or after the event.
- Hand out brewery-exclusive coupons or taproom discount codes redeemable during Beerfest weekend or the following week.
- Include your brewery address, taproom hours, and location on all handouts so finding you is effortless.
- Use QR codes that link directly to your beer list, taproom hours, or Google Maps directions.
- Promote a next-day “Hair of the Dog” specials to capture weekend traffic.
- Encourage social follows at the festival with an instant taproom perk (bonus tasting pour, discounted flight, or entry into a brewery giveaway).
Food Vendors – Turning Tastes into Table Bookings
- Beerfest is your chance to turn tasters into restaurant regulars—invite festival-goers to stop by your place before or after the event.
- Hand out coupons or discount codes redeemable during Beerfest weekend or the following week.
- Create a Beerfest-only special (e.g., late-night menu, beer-pairing feature, or discounted appetizer) and promote it at your booth.
- Include your address, hours, and location on all handouts to make the visit effortless.
- Offer a “Show Your Beerfest Ticket” deal for post-festival dining or drinks.
- Use QR codes linking to your menu, reservations, or Google Maps directions.
- Promote a next-day brunch or recovery special to capture weekend traffic.
- Encourage social follows at the festival with an instant perk (free appetizer add-on, bonus discount, or entry to a draw).
Dates, Times & Logistics
Dates:
- October 22 – 24, 2026
Location:
- Cave & Basin – 311 Cave Avenue, Banff, AB
Times:
Thursday – October 22nd
- 5:00PM: Doors Open & Sampling Begins
- 9:00PM: No Entry
- 9:15PM: Sample Token Sales End
- 9:45PM: Last Pour for Alcohol
- 10:00PM: Event/Consumption Ends
Friday – October 23rd
- 5:00PM: Doors Open & Sampling Begins
- 9:00PM: No Entry
- 9:15PM: Sample Token Sales End
- 9:45PM: Last Pour for Alcohol
- 10:00PM: Event/Consumption Ends
Saturday Afternoon – October 24th
- 12:00PM: Doors Open & Sampling Begins
- 3:00PM: No Entry
- 3:15PM: Sample Token Sales End
- 3:45PM: Last Pour for Alcohol
- 4:00PM: Afternoon Session Ends
Saturday Evening – October 24th
- 5:00PM: Doors Open & Sampling Begins
- 8:00PM: No Entry
- 8:15PM: Sample Token Sales End
- 8:45PM: Last Pour for Alcohol
- 9:00PM: Event/Consumption Ends
Draft Units
I Need To Rent a Draft Unit – How Do I Do This?
- Contact Craig Sorrette with Everclear Draught Services at least two weeks prior to the event everclear@shaw.ca
Ice
- There will be ice available to order onsite at the festivals ($12 per large bag)
- Text 403-560-4266 while onsite
Load-In
Set-Up
- The service road to the Cave & Basin is located behind the Information Building (there is a gate that you will have to buzz to get through) that will take you up to the Exhibitor Entrance so you can unload.
- During set-up – remove your product from your vehicle and immediately move your vehicle to the lower parking area so that others can unload.
- During the festival – NO vehicles allowed on the Service Road during the event.
Wednesday, October 21st
- 1:00PM – 5:00PM Set-up
Thursday, October 22nd
- 9:00AM – 3:00PM Set-up
- 4:00PM – 5:00PM Exhibitor Check-in
Friday, October 23rd
- 4:00PM – 5:00PM Exhibitor Check-in
Saturday, October 24th
- 11:00AM – 12:00PM Exhibitor Check-in
- 4:00PM – 5:00PM Exhibitor Check-in
Exhibitor Staff Arriving at the Festival
- All Staff Must wear an Exhibitor wristband to get into the event
- Exhibitor Entrance is located at the back of the building on the north side. Security will be there to scan and/or check wristbands
- For late arriving staff meet them at the Exhibitor Entrance to give them their passes, or email them in advance
- Please do NOT drink & drive – our shuttles are FREE to Exhibitors
Load-Out
Take-Down
Saturday, October 24th
- 9:00PM – 11:00PM *Please speak to Bill at the event to get a Move Out Pass/Time*
- All items must be removed from the venue immediately following the festival!
- Please review and reference the End of Evening Shut Down Instructions
Exhibitor Staff Departing the Festival
- All Staff Must wear an Exhibitor wristband to get in and out of the event
- Exhibitor Entrance is located at the back of the building on the north side. Security will be there to scan and/or check wristbands
- Move-Out Passes: to avoid a wait driving up to the venue after close on Saturday night, please obtain a Move Out Pass/Time from Bill Robinson
- Safety First: please do not block the block the shuttle buses with your vehicle on after close on Saturday night
- Please do NOT drink & drive – our shuttles are FREE to Exhibitors
Merch
Can I Sell Merchandise At The Festival?
- These are sampling festivals and selling product is not permitted
Parking
- Parking is FREE at the Cave & Basin!
- You are allowed to keep your vehicle there overnight in the parking lot at the base if needed.
- However we encourage you to leave your vehicle at your hotel and take the FREE shuttle from downtown during the event.
Product Ordering
How Do Vendors Order Product?
- ABF is proud to partner with Townhouse Liquor again this year!
- Below is the Order Form for you to use when submitting your liquor order.
- All orders must be submitted and paid for Thursday, October 15th!
- Vendors who order will have their product delivered directly to the venue.
- If you have product ordering questions please email townhouseliquor@gmail.com
*If you do not order through Townhouse Liquor, you are responsible for the delivery of your product to the venue
Product Volume
What Volume of Product Do Vendors Serve?
BEVERAGE – number of samples poured per session according to the 2025 festivals:
- Average Number of Samples Per Session = 250
- 1000 samples in total per festival
- Based on assumption that all samples were 2 sample tokens each
FOOD – number of samples poured per session according to the 2025 festivals:
- Average Number of Samples Per Session = 300
- 1200 samples in total per festival
- Based on assumption that all samples were 3 sample tokens each
*Note – the above is an average! Some vendors will serve more, and others will serve less. But all sessions will sell out!
Registration
CONFIRMATION
In order to ensure registration, please ensure that you have the following:
- Completed registration form
- Signed rules and policies form
- Final tally payment
Exhibitor registration will only be considered to be valid when it has been completed in full and processed by Alberta Beer Festivals Inc., including all monies to be received. ‘In Full’ means fully executed Exhibitor Registration Forms, and a signed & dated ‘Rules and Policies’ page.
INDEMNIFICATION
The Calgary International Beerfest, The Edmonton Craft Beer Festival, The Banff Craft Beer Festival, and Alberta Beer Festivals Inc., Sponsors, and/or the host facility shall not be responsible for injury, loss or damage to persons, goods, equipment or decoration which occurs during the transportation of goods and/or other cause beyond the control of the organizers, who shall be in no way whatsoever liable.
REFUNDS
There are NO refunds on cancellations
RESTRICTIONS
The event organizer reserves the right to modify the layout and exhibitor spaces should the need arise. Further, it is agreed that the exhibitor will not in any way sublet booth space without consent from event organizers. It is also understood that the event organizers reserve the right to restrict, prohibit or evict any exhibitor who in the opinion of the organizer is reflecting unfavourably against the character of the festival. Exhibitors may not tear down until show close. The registrant, by execution of this document by it’s authorized representative, accepts the terms and conditions as set out and agrees to ensure compliance by its employees, agents or representatives participating in the festival.
Any of the following represent an understanding and acceptance of these rules and policies:
- Submission of an Alberta Beer Festivals registration form
- Signed rules and policies form
- Paid registration
- Participation in the event or any other indication that the organizers deem to be acceptable.
The registrant further releases The Calgary International Beerfest, The Edmonton Craft Beer Festival, The Banff Craft Beer Festival, and Alberta Beer Festivals Inc., it’s sponsors, the organizers, the volunteers, or the venue from any and all liability arising out of the participation in the events The Calgary International Beerfest, The Edmonton Craft Beer Festival, The Banff Craft Beer Festival, and Alberta Beer Festivals Inc. and operation of the exhibitor of the registrant.
Sample Tokens
How Does Sampling Work?
- All samples must be exchanged for sample tokens and no cash sales are permitted.
Beverage Sample Sizes:
- Beer, Cider, RTDs – 4 ounces
- Spirits – ½ ounce
- Sample tokens are $1.00 each
- Minimum of 2 tokens per sample
- As mandated by the AGLC
Food Sample Sizes:
- Food vendors may charge any amount for food samples.
Sample Redemption:
- ABF will collect the sample tokens from ALL vendors at the end of each evening.
- You will receive $0.50 per sample token collected.
- A breakdown sheet of sample tokens collected per session and rebate cheques will be mailed to each sampling vendor no later than two weeks following the completion of both festivals.
Social Media
- Get your followers excited about the biggest and the best #BanffBeerfest yet!
- Share what your team is doing at this year’s festival
- When sharing your story on social media, please feel free to use any of the images and videos available on the link below and tag us @apresfestivals
- Banff Beerfest Media Folder Link
Reefer Truck
- There will be an ABF Reefer Truck on site to keep your beer cold from Wednesday afternoon until Saturday Evening
- This is included with your registration!
Tents & Canopies
If you want to set up a tent or canopy at your booth:
- ALL tents and canopies must be approved for indoor use by local Fire Departments
- ALL canopies must have a tag (attached to the canopy) clearly indicating that it is approved for indoor use and has a CAN/ULC-S109 or NFPA 705 rating
- Be sure to have this confirmed prior to bringing your canopies to the festivals!
- If you bring a tent – bring a smoke detector
Various Other Questions
I have more questions:
- Please email Mark Kondrat directly at m.kondrat@albertabeerfestivals.com



