If you’ve ever traveled anywhere, you’ll understand what I mean when I say that going somewhere new can make you feel like you’ve entered a whole new world. Travel can energize you. It feeds your soul. It makes you feel like you are alive. There’s nothing quite like it.
Capturing the essence of what it feels like to travel is what Alberta Beer Festivals has done with their fall event – THE MASHING – Spirit/Cider/Beer Festival. From the moment you walk in, you get the sense you are somewhere special. “Everyone at ABF loves to travel. I’ve been to 84 countries, and every one of them has felt special. That’s the feeling we wanted to capture with THE MASHING. We believe an event should be fun and help you get out of your day to day – even just for a little while. It should transport you somewhere that energizes you.” said Bill Robinson, President of ABF.
If you haven’t been to THE MASHING before, it’s hard to put into words because there is just so much going on. “We’ve completely turned the concept of the sampling event on its head. We really wanted to mix things up,” adds Mark Kondrat, CEO of Alberta Beer Festivals.
As you enter ‘THE MASHING, you’ll feel the same energy and excitement you get when you travel somewhere amazing for the first time. Around every corner, tantalizing sensations that allow you to:
- Sip and savour craft spirits, craft beer, craft cider and delicious food from over 75+ amazing breweries, distilleries, cideries and eateries!
- Relax in the ATCO lounge!
- Sample one-of-a-kind creations at the Cask stage!
- Live art demo with Keegan Rice!
- Listen to Duff Robson and DJ Mike Tomas play on the main stage!
- Watch circus performances and roaming entertainers on the main stage and throughout the event!
- Connect with this amazing community as we all come together over incredible food and beverage to celebrate all the things we believe in!
- Support our amazing charity of choice – YESS!
- Experience a sampling event like no other in the world – and feel the excitement of travel right here in your own city!
The MASHING Edmonton – September 20th and 21st – ReMax Field
- Get Tickets Now at: www.albertabeerfestivals.com/tickets
- Get More Information at: www.albertabeerfestivals.com
- Keep up to date with everything happening in the Alberta beer community by following us on Facebook, Twitter, or Instagram @ABBeerfestivals and using #mashingyeg