About the #BeTheBrewer Contest

ABF and ATB Financial are excited to announce that the #BeTheBrewer Contest is back! Join the beer journey from style choice, to beer naming, label design, brewing, and finally beer launch as you get to experience what it is like to #BeTheBrewer!

Every year, ABF teams up with the Brew Master Program at Olds College to brew a beer for our spring festivals. Starting January 12th, you are invited to #BeTheBrewer and experience what it’s like to run your own brewery and brew your own beer. You (along with other Albertans) can vote on which style gets brewed, submit a name for the beer, design the beer label, enter for a chance to help us brew the beer, and of course be at the beer launch party! Then, next spring when you visit Beer University at either the Calgary International Beerfest (first weekend in May), or the Edmonton Craft Beer Festival (first weekend in June), you can brag to all your friends that you were one of the ‘brewers’ that made the beer being poured in BeerU!

‘Grand Prize Winners will be given the chance to BREW THE BEER, as well as win other amazing prizes! Check out all the prizes.

Everyone who enters will have a chance to win a Banff Craft Beer Festival package, including Weekend VIP tickets (Friday Evening & Saturday Afternoon sessions) to the beer festival and a Friday night stay at one of Banff Lodging Co’s properties!

You’ll Be A Star (And Win Some Great Prizes/Experiences!)

The beer brewed as part of this contest will be available for sale in Alberta! You’ll find it:
– On tap at Craft Beer Market and Beer Revolution (in both Edmonton and Calgary)

– Available at select Sobeys Liquor locations

– Sampled at Beer U at both the Calgary International Beerfest and the Edmonton Craft Beer Festival.

Enter Contest!

Voting is closed

Thank you for participating! The contest 1 is closed.

Congratulations to Danielle, the winner of Choose the Beer Style Contest!


Saison is winner, and now our beer needs a name! A name can mean everything…It’s got to be catchy, it has to reflect the spirit in which the beer is going to be made, and most importantly, it’s got to be AWESOME! Step 2 of #BeTheBrewer – submit the name you think would be best for this year’s beer.

Voting is closed

Thank you for participating! The contest 2 is closed.

The winner will be announced soon!

Saison, “Sai Whaaat?” has been chosen for this year’s beer name and style – now we need a sensational label! It’s been said you shouldn’t judge a book by its cover, but we all know… the best way to get someone to try a new beer is by having a fantastic label FIRST…so let’s make a good first-impression. Step 3 of #BeTheBrewer – design and submit a label you think would be best for this year’s beer.

IMPORTANT: Anyone can enter! All entries are welcome! Use stock photos, sketch your design on a napkin, or design it on your computer – ABF’s amazing graphic artists will take the best entry and turn it into this year’s #BeTheBrewer beer label!

Create & Share to Win!

1. Label design must be submitted to the ABF website. 

2. Label design must be submitted via FB, Twitter or Instagram using the #BeTheBrewer, and @abbeerfestivals. 


File Specs: 1200px X 1200px, Under 2MB, JPEG, BMP, & PNG.

Note: If you use a design program such as Photoshop, Illustrator, or so, please KEEP the original working file. The design file should be 300dpi, CMYK.

2017 #BeTheBrewer Contest Winners & Brew Day!


Grand-Prize Winners from the Style, Name and Design contests will be given the opportunity to actually brew the beer at Olds College on Tuesday, February 27, 2018. Not only will they get to help brew the beer, they’ll get to hear brew masters share their stories, meet industry leaders, share a presentation with Alberta’s future Brew Masters, and much more! Don’t miss out on this once-in-a-lifetime opportunity.

Brew Day 2018

Grand Prizes for U Choose the Style, U Name the Beer, and U Design the Label Contests.

Winners receive:

  • Craft Beer Market Experience Prize Pack
  • Beer Revolution Experience Prize Pack
  • 2 Beer Judging spots for the Canadian International Beer Awards at the Calgary International Beerfest
  • 2 Weekend VIP tickets to 5 of our festivals (Excludes Jasper Summit – Friday Evening and Saturday Afternoon Sessions)
  • 4 Friday GA tickets for 4 festivals (excluding Banff and Jasper) for friends
  • Invite to Brewing Day at the Olds College Brewmaster Program Brewery
  • Invite to the Beer Launch parties at Beer Revolution
  • Invite to Festival Media Launch parties at Craft Beer Market
  • A 650ml bottle of the 2018 #BetheBrewer Beer

*** NOTE! All entrants will receive invitations to the Beer Launch and Festival Launch parties in both Calgary and Edmonton!

Presented By

Alberta Beer Festivals


Our Sponsors

A HUGE thanks got our sponsors who we couldn’t put this contest on without! Thanks to