Be the Brewer Contest

Contest Closed

Download the Label Design

Click here for full rules, regulations, prizing and design specifications

We want YOU to experience the journey a brewer and brewery take every time they create a beer. Every year, ABF teams up with the Brew Master Program at Olds College to brew a beer for our spring festivals – and this year we want you to take part in the different stages by being part of the BE THE BREWER CONTEST: CHOOSE the style, NAME the beer, DESIGN the label, CREATE the print ad, SHOOT the commercial (it’s a video – please no actual shooting). There are some fantastic prizes, and winners of the first 3 stages will be invited to help be part of the brewing of the beer!

You’ll Be A Star

The beer brewed as part of this contest will be available for sale in Alberta! You’ll find it:

U Choose the Style

Before we start brewing we have to decide what type of beer we’re going to be brewing. Step 1 of Be the Brewer – cast your vote for the beer style you’d like to brew.
(Contest Requirements & Rules)

Contest Closed

Contest Closed

Congratulations to Choose the Style Contest winner Kevin M. –Witbier is the style!

U Name the Beer

Our Witbier beer needs a name! A name can mean everything…It’s got to be catchy, it has to reflect the spirit in which the beer is going to be made and most importantly it’s got to be AWESOME! Step 2 of #BeTheBrewer – submit the name you think would be best for this year’s beer.
(Contest Requirements & Rules)

Contest Closed

Contest Closed

Congratulations to Name the Beer Contest winner Erin D. – The Lion, the Wit, and the Wardrobe is the winning name!

U Design the Label

It’s been said you shouldn’t judge a book by its cover, but we all know…everyone judges a beer by its label FIRST…so let’s make a good first-impression. Step 3 of Be The Brewer – design and submit a label for this year’s beer. The winning name is, The Lion, The Wit and The Wardrobe. Design away!
(Design Requirements & Rules)

Contest Closed

Contest Closed

Congratulations to Design the Label Contest winner Josh C.

U Brew the Beer

Grand-Prize Winners from the Style, Name and Design contests will be given the opportunity to actually brew the beer at Old College in early March. Don’t miss out on this once-in-a-lifetime opportunity.
(Contest Requirements & Rules)

U Create the Ad (DIGITAL + PRINT)

Before we can stimulate people’s taste buds with this year’s beer, we have to stimulate their brains and get them excited to try it! Design an ad to help us get people excited to try the beer.
(Ad Requirements & Rules)

Contest Closed

Contest Closed

U Create the Ad (VIDEO)

Are you the next great Director? You might be and just not know it yet! You’ve got a phone (probably), or a camera (maybe), so star in your own beer commercial and help us make the world aware of this year’s beer!
(Video Requirements & Rules)

Contest Closed

Contest Closed

Contest Prizes

Grand Prizes for
U Choose the Style and
U Name the Beer Contests.

Winners receive:

  • Whitewater rafting trip for 2 from Alpine Rafting
  • Craft Beer Market Prize Pack
  • Beer Revolution Prize Pack
  • 2 Beer Judging spots for the Canadian International Beer Awards at the Calgary International Beerfest
  • 2 Weekend VIP tickets to all 5 of our festivals
  • 10 Friday GA tickets for 4 festivals (excluding Banff) for friends
  • Invite to Brewing Day at the Olds College Brewmaster Program Brewery
  • Invite to Festival Media Launches where we will launch the beer to the public

2 Runner Up Prizes will also be drawn – runner up prizes will include tickets to our 4 biggest festivals and other prizing from our sponsors

Contest rules and full prizing details

Grand Prizes for
U Design the Label,
U Design the Ad and
U Shoot the Video Contests.

Winners receive:

  • 2 Nights Accomodation from Banff Lodging Co. to attend the Banff Craft Beer Festival in November
  • Whitewater rafting trip for 2 from Alpine Rafting
  • Craft Beer Market Prize Pack
  • Beer Revolution Prize Pack
  • 2 Beer Judging spots for the Canadian International Beer Awards at the Calgary International Beerfest
  • 2 Weekend VIP tickets to all 5 of our festivals
  • 10 Friday GA tickets for 4 festivals (excluding Banff) for friends
  • Invite to Brewing Day at the Olds College Brewmaster Program Brewery
  • Invite to Festival Media Launches where we will launch the beer to the public

2 Runner Up Prizes will also be drawn – runner up prizes will include tickets to our 4 biggest festivals and other prizing from our sponsors

Contest rules and full prizing details

Presented By

Alberta Beer Festivals

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Our Sponsors

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