We really enjoy getting into the community and supporting organizations, the way they support us during festival season. We really believe grassroots marketing – shaking hands, meeting people and TALKING, face-to-face interactions, explaining how our festivals work – is what the beer industry thrives on, and what makes it a great business to be in. This year we’ve had the opportunity to branch out, and work with organizations you wouldn’t associate with beer. The Telus World of Science Edmonton, and Telus Spark for example, host adults only nights on a regular basis, where they serve beer, and cater to a much older audience, allowing people to explore their interactive exhibits without children running around. It’s really a great time, and we’ve been fortunate in being able to participate, and promote our shows, again, using grassroots marketing as our main promotional tool.
We hope that these types of experiences continue for us, as we get bigger and better, year over year. You can follow us on your favourite social platform to find out when and where we’re going to be next. Come visit our booths, Tell us what you like and what to improve on at the shows. We really appreciate each one of our supporters, coming and saying hi to us.
– Brett Hopper
Director of Creative Content, Alberta Beer Festivals