AND THE WINNER IS…DWAYNE M’s DESIGN!
Anyone Can Design the 2018 #BeTheBrewer Contest Beer Label!
For centuries, scientists believed humans were only able to evolve due to their ability to label things. Where would cave-people have been if they weren’t able to label fire as hot and dangerous? For that matter, where would we be if we be had we not been able to finally label ‘that’ crazy ex as hot and dangerous? (Note – if you are thinking, ‘I haven’t labeled an ex that way’, you might be with that person right now – just saying….) Whether it’s flames or that dating mistake from your past (or present), labeling is a great way to better understand the world around us.
Your mission, should you choose to accept it, is to tap into your own ‘labeling’ ability and help us create the perfect label for our #BeTheBrewer Contest beer! Even the most delicious beer will struggle to get people to try it without an eye-catching label. Come up with an idea for the stunning label our beer deserves, and you could win some fantastic prizes! See below for the beer style and name of this year’s beer. For contest details and requirements, visit: www.albertabeerfestivals.com/bethebrewer
STAGE 1 – U Choose the Style – Our 2018 #BeTheBrewer Beer Style is a Saison – Congratulations to Danielle K whose name was drawn from the thousands of people who voted.
STAGE 2 – U Name the Beer – Congratulations to Cherisse M., whose name for the beer, ‘SaiWhaaat?!’, was chosen by our panel of expert/industry judges.
Both Danielle and Cherisse won some fantastic prizes including the chance to help us brew this year’s beer! Enter the next stage of the contest and you could ‘#BeTheBrewer’ too!
STAGE 3 – U Design the Label – Anyone can enter the label design contest – use stock images, use a design program, sketch it on a napkin or carve it out of soap stone and send us a picture – send us your best ideas and our creative team will make it come to life!
Contest closes Friday, February 16th at 11:59:59pm.